![ad manager ad manager](https://static.wikia.nocookie.net/rackaracka/images/4/49/Ronald-0.png)
![ad manager ad manager](https://buffer.com/library/content/images/library/wp-content/uploads/2016/12/Screen-Shot-2016-12-28-at-2.01.14-PM.png)
![ad manager ad manager](https://www.careergirls.org/wp-content/uploads/2019/05/Advertising-and-Promotions-Manager_1920x1080.jpg)
A central platform: With GAM, you can monetize all types of ad inventory (website, mobile, app, video) and manage both programmatic and direct deals.Creation and delivery of line items (files containing information about ad unit size, placement, targeting, etc.), priority setting, and frequency capping.A wide range of targeting options (location, ad placement, inventory, etc.).Management and optimization of direct and programmatic deals, like open auction.Ad delivery and reporting from a single platform.GAM allows multiple demand partners (ad exchanges, ad networks) to compete for the publisher’s ad inventory in real-time, maximizing revenue for sold ad impressions. Suitable for small publishers (100K) with significant direct sales.AdSense Ad Example Google AdSense Benefits Google Adsense has only one demand partner–Google, which in most cases doesn’t allow to reach a maximum price for selling their ad inventory as it is in header bidding. Publishers earn money each time users click on their ads. These ads come from Google Ads, which is a platform for advertisers.ĪdSense displays programmatic ads based on publishers’ website audience and content.
#AD MANAGER FREE#
Google AdSense is a free CPC (cost-per-click) platform for publishers to earn money from displaying ads on their websites.
#AD MANAGER FULL#
It aggregates and categorizes ad inventory from publishers and offers it to advertisers who want to promote their products and charges a commission for that.Ĭheck out our full ad server guide for a more detailed comparison between an ad server and an ad network. What is an Ad Network?Īn ad network isn’t a technology but a company that sits between publishers and advertisers. On top of that, it can be used to manage programmatic ads, optimize ad campaigns, and track ad performance from a single place. Publishers need an ad server to sell ad inventory to advertisers directly (i.e., direct campaigns). What is an Ad Server?Īn ad server is a technology used by publishers, advertisers, ad networks, and ad agencies. Google AdSense is an ad network through which publishers display ads from Google Ads advertisers. Google Ad Manager is a complete ad management platform that combines ad server functionality and allows publishers to manage their direct and programmatic sales across all devices. What is the Difference Between AdSense and Google Ad Manager?
#AD MANAGER HOW TO#
How To Get Started with Google Ad Manager.What is the Difference Between AdSense and Google Ad Manager?.Read on to find out which platform is right for you. This article covers the main differences between Google Ad Manager (GAM) and Google AdSense. However, each has different features and is designed for publishers with different needs. Google Ad Manager and Google AdSense are products that help publishers earn money from website monetization.